I’m not exactly sure what chess has to do with football helmets.

I guess chess is supposedly for enlightened people, and enlightened people supposedly protect their enlightened minds with Xenith helmets.

Anyway, the commercial Ray Rice did with Xenith is pretty cool.

Rice is one of a handful of Ravens players who wears a Xenith helmet; others include running back Anthony Allen and center Matt Birk. Check out the picture of Rice’s helmet below.

The technology behind the helmet boasts an adaptive fit system with air-cell shock absorbers that are meant to reduce the sudden movement of the head upon impact.

Enough of the technical talk. Here’s the commercial:

Speaking of chess, Rice actually is a fan of it. He cites playing chess with legendary Browns running back Jim Brown as one of his favorite life moments.