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Nike unveiled its designs for the new NFL uniforms during a launch event Wednesday morning in New York City. Nike, which took over for Reebok as the NFL’s excusive maker of on-field apparel, released designs for all 32 teams.
The Ravens, like many teams, kept the same overall look for their jerseys.
Rather than making significant design alterations, Nike instead chose to focus on performance, improving elements of the uniforms such as how they fit and stretch.
“The focus has really been on the performance aspect,” said Charlie Denson, President of Nike Brands.
Some of the areas that Nike highlighted as performance upgrades in the new Elite 51 jerseys include stretch twill numbers, mesh ventilation on the sides, flywire technology around the neck and a cut that allows for more mobility.
“We focused on modern, body-led design,” said Nike Creative Director Todd Van Horne. “We focused on exactly what the athlete needs.”
NFL Commissioner Roger Goodell celebrated the new uniforms as another example of the league improving and innovating to make the product better.
“When you look at Nike and you look at the NFL, we both believe in better,” Goodell said. “The players believe they are going to perform better and I think they will.
Ravens running back Ray Rice modeled the jersey during the unveiling on Wednesday, wearing the Ravens purple jerseys and white pants.
“You know what they say as a running back and as a football player: Look good, feel good, play good,” Rice said. “I believe in that. This is a nice innovation.”
The overall look for most of the team’s jerseys remained the same, as any team logo and color changes had to be approved by the league.