Ravens-Skins Sets Preseason Ratings Record

There were 317,900 televisions in the Baltimore market that tuned in to the “Battle of the Beltway.”

Posted by Ryan Mink on Monday, August 29th, 2011 at 2:06 pm | Categories: Ryan Mink

Last Thursday’s “Battle of the Beltway” between Baltimore and Washington was the highest-rated preseason game in Ravens history, which continues to show the team’s growth.

There were 317,900 households tuning in from the Baltimore market. Of all televisions turned on in the market, 43 percent were watching the game, which aired on WJZ TV locally and ESPN nationally.

“I think it was the perfect storm,” said Mark Burdett, Ravens Vice President of Corporate Sales and Development. “It was a combination of weather keeping people at home and the interest in the rivalry of the Ravens and the Redskins.”

There were storms in the Baltimore region before the start of the game, which likely kept people in front of their televisions. But even in Washington D.C., the rating was 66 percent higher than last year’s Ravens-Redskins preseason game.

“The over-arching thing is the combination of where we left off last season,” Burdett said. “We’re a team that has appeared three consecutive times in the playoffs and set regular-season consistent ratings records.

“It has increased popularity and created a high level of interest. All of our metrics are pointing towards continued growth and interest.”

Last year’s Ravens-Steelers Sunday night game at M&T Bank Stadium set an all-time franchise high for a regular-season game.

Baltimore’s divisional playoff game in Pittsburgh was the most-watched Ravens game in Baltimore and was the most-watched football game in the nation’s capital, aside from the Super Bowl. That means it beat all of the Redskins’ regular-season games in the D.C. market.

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