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New Video Rules Won’t Change Ravens

Teams can now post cheer slogans during the action but don’t expect the Ravens to.

Posted by Ryan Mink on Thursday, May 27th, 2010 at 11:22 am | Categories: Ryan Mink

You know those clapping hands on video boards that order you to “Get Loud!!!”?
 
Well, for the first time in 21 years, NFL teams will be able to post a message such as that on their video boards after a team breaks the huddle.
 
But don’t expect to see such messages at M&T Bank Stadium. 
 
“We have never done that because our fans are so smart that we don’t need to tell them, ‘Guess what, it’s third and goal. You may want to cheer now,’” said Larry Rosen, the Ravens’ Vice President of Broadcasting.
 
Ravens fans have quickly become one of the NFL’s loudest during Baltimore’s franchise history and have helped the Ravens compile a 73-38-1 all-time home record (including a 12-4 mark during the John Harbaugh era).
 
“We have a relationship with our fans,” Rosen said. “Our job is to pump them up in more creative ways, more subtle ways that really make us feel connected.”
 
Some examples are close-ups on players as they wave their arms to get the crowd going. Ray Lewis is famous for that. Other ways are the “move those chains” chant, which was started by a section of fans in the corner of the end zone.
 
Essentially, Rosen wants to create an environment where the players, fans and everybody share an experience, rather than being ordered to create an experience. 
 
“The game has ebbs and flows,” Rosen said. “You can’t always be charging hard, saying ‘louder, louder, louder!’ People need to breathe.”

Stay tuned for coverage of the Ravens’ debut of the new high definition RavensVision later today. The press conference at M&T Bank Stadium begins at 2 p.m.

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